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If This Is It was released as the fourth single from their number-one album SPORTS in 1983, and became their fifth top-ten and third consecutive number-six hit on the Billboard Hot 100. It also reached number five on the Adult Contemporary chart, and then became their first UK hit single, reaching number 39 on the UK Singles Chart.

The music video for "If This Is It" was filmed in Santa Cruz, California, in June 1984. The band appears in various scenes on the beach, one of which features them singing the chorus while buried in sand with only their heads visible. Huey is seen trying to reconcile with his ex-girlfriend (Janet Cross). The friend of Huey's ex is played by Sandra Wilder.

Comedian John Means appears as the Ball Toss Manager.

In an interview with the blog Noblemania, Cross recalled the challenges of playing Lewis' irritable ex-girlfriend. "Looking angry at Huey Lewis was tough," she said. "The whole filming was hilarious, one stunt after another and all the different boyfriends they gave me. When [Huey and I] were pretending to fight it was hard not to laugh."

The video was directed by Edd Griles, who also directed the band's videos for "The Heart of Rock & Roll" and "Stuck with You", as well as Cyndi Lauper's "Girls Just Want to Have Fun" and "Time After Time".