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The INSANE Truth About IKEA
How IKEA Brainwashes You
How IKEA Manipulates You
How IKEA Brainwashed Everyone
How IKEA Tricks You
The Wild Truth About IKEA

IKEA Business Documentary (mini business movie) - How did IKEA start? How IKEA become so successful? What is the IKEA effect and the weird psychology behind IKEA's success? What's the deal with IKEA's weird corporate structure to save on taxes?

When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies. And every year, IKEA sells more than $50 billion worth of everything from chairs, to bookcases, to Swedish meatballs. Today, IKEA is the largest furniture retailer in the world, and oddly also among the world’s 50 largest restaurant chains. But it all started with a dyslexic farm boy who started selling matches for pennies. IKEA has a remarkably uplifting story, and there’s tons of genius business strategies along the way. But, there is also a darker side to IKEA - and the man who started it (Ingvar Kamprad). IKEA’s beloved founder has ties to the Nazi party, and the company has been accused of avoiding billions in taxes, and even using forced labor. And quite suspiciously, IKEA is essentially the 4th largest charity in the world (Stichting INGKA Foundation). This is the crazy true success story of IKEA & billionaire Ingvar Kamprad. And it begins, with a horrible tragedy... I hope you enjoy this journey through IKEA's INSANE history, brought to you by MagnatesMedia.

⌛ Chapters:
00:00 Prologue (The IKEA Story)
01:09 Chapter 1: A Tragic Beginning
06:07 Chapter 2: Changing The Game
12:11 Chapter 3: The Swedish Furniture Wars
15:54 Chapter 4: The IKEA Effect
17:58 How I Make Videos For MagnatesMedia
19:00 Chapter 5: An Empire By Design
23:39 Chapter 6: Tax Troubles
25:30 Save Money On Every Delivery You Send
26:33 Chapter 7: The Ghost of The Past

DISCLAIMER: I'm not a journalist and this video was made using publicly available research. I am not a financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view MagnatesMedia's About page to contact me.

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