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00:00 Who is Jesser?
02:35 His channel name origins
03:10 Crossing 18m YouTube subs
03:45 How he describes his channel
05:20 His dad’s experience in Hollywood
07:23 His first viral moment
08:15 Starting YouTube at 10
11:00 Gaining popularity
13:15 Samir’s game winning layup at Spotter Summit
14:06 Did Jesser have the NBA dream?
14:46 When he started making money
15:42 Bring FIFA to NBA2K
16:50 Managing high school while making money on YouTube
18:16 His AdSense numbers at the time
19:06 Dropping out of high school
21:52 Moving into a creator house
23:48 YouTube becoming a job
25:50 Foundational years of learning YouTube
28:14 De’Aaron Fox
29:45 Learning from YouTube analytics
35:38 Shifting YT strategies
37:23 Working with Paddy Galloway
40:23 How to hire and determine salaries
41:00 Expanding beyond videos
46:44 What does his company look like today?
50:50 Why aren’t young people watching the NBA?
53:23 Deep dive into YouTube formats
58:19 The power of Shorts
1:00:44 The future of consuming sports
1:06:07 Building a $100m company
1:07:22 Bucketsquad Shoes
1:09:13 His first brand deal
1:10:00 External representation vs building your own sales team
1:11:45 His dream collaboration
1:12:55 The NBA Creator Cup
1:14:40 Jesser basketball camp
1:16:25 The Jesser revenue pie chart
1:17:03 His advice for young YouTubers
1:17:44 His advice for the NBA on YouTube


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.