Carib Beer is from the heart of the Caribbean, united by the sun and connected through the sea. This crisp, fresh lager celebrates the true Caribbean original in everyone. In 2021 we give the brand an original icon as a sign-off on its lineage and bright future.
The “Caribbean Shield” is the New Carib Icon, a symbol created to capture the unique soul of the Caribbean. We want the world to discover and enjoy our great beer, and with our new look, we approach the world confident, iconic, and timeless.
Teaming up with the music powerhouses of Kerwin DuBois and Shenseea to create the infectious “Can You Feel It”, the music and the video - directed by award-winning director Gil Green and featuring a cameo from DJ Khaled - became the perfect vehicle to celebrate and engage audiences with our new look, as we invite everyone to enjoy Carib Beer and experience our world of fun, passion, and vibes.
We want the world to Discover the beer of the Caribbean, the world’s most exciting playground, Carib Premium Lager.

Credits:
Song:
Written: Kerwin DuBois
Performed By: Kerwin DuBois & Shenseea
Produced by: Christopher “Jillionaire” Leacock and Kerwin Du Bois 
Mastered by: Precision Productions 

Conceptualization and Creative Management: Ross | Rethink

Music Video:
Directed by Gil Green