Tariq Cherif, the co-founder of Rolling Loud, dropped by the neighborhood to speak with Big Boy about creating the biggest hip-hop festival in the world. Tariq discusses the 2024 lineup for Rolling Loud California, booking Kendrick Lamar’s first show in Florida, and launching the festival in Miami with Travis Scott as a headliner. He shares stories from previous years and remembers shows featuring Juice WRLD, Lil Uzi Vert, XXXTentacion, Chance The Rapper, Playboi Carti, Cardi B, Offset, and more. He also speaks on Nicki Minaj, Post Malone, Sexyy Red, safety precautions at the show, and parking at the venue. Plus, Tariq reveals backstage stories and merchandise plans to help prevent lost phones. Watch the full interview exclusively on BigBoyTV

Tickets are available for Rolling Loud 2024 now. The California festival takes place on March 15-17 with performances from Nicki Minaj, YG, Tyga, PartyNextDoor, Rae Sremmurd, Lil Tecca, Sexyy Red, Summer Walker, Post Malone, Future, Metro Boomin, Don Toliver, Bryson Tiller, NLE Choppa, Chief Keep, Ski Mask the Slump God, 03 Greedo, and more.

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