Your website is your online store front, and many times, the first experience shoppers will have with your brand. Is it crafted in a way that turns those valuable visitors into customers? In an increasingly competitive digital buying world, there are some dos and don'ts to enhance the shopping experience and encourage customers to buy from your business. These processes center around conversion, which is one of the most important metrics you need to watch as you build your online business and increase revenue.

Join Roger Bautista, Growth Coach at BigCommerce, for an educational session on what a high-converting website should look like. As a Growth Coach, Roger works 1:1 with BigCommerce customers to provide recommendations on how to optimize their stores for more sales. Tune in to learn from him:

What is conversion rate and how is it measured
Tracking conversion rate: industry benchmarks
Best practices for conversion rate optimization (CRO)
Tools that can help improve ecommerce conversion rates