Recode Studios started in 2018, with the aim of bringing a revolution to the makeup industry. Based in Ludhiana in India, it’s a Premium quality cosmetic brand that is available online at shop.recodestudios.com. Rather than viewing Indian brands as rivals, Recode positions itself against international giants like MAC Cosmetics and Smashbox. The essence of Recode's differentiation lies in its commitment to delivering international-quality products at accessible prices. For instance, while MAC Cosmetic offers a primer at Rs. 1800, Recode provides a comparable product of the same quality for just Rs. 800 in India. This strategic approach underscores Recode's primary focus: offering premium international standards at affordable rates.

© Podcast by Ashish Airon on BlitzBusiness Indian Podcast. India's top business podcast, startup podcast and entrepreneur podcast.
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