In the electric atmosphere of the 2022 Super Bowl, amidst an ad landscape controlled by household name brands and multi-million dollar productions, a simple QR code captured everyone's attention. After just 60 seconds, Coinbase garnered 14 billion media impressions, attracted 20 million site visits, and achieved 445,000 new sign-ups to their platform. With such a simple spot lacking all the characteristics of a successful ad, one question remains: how did they do it?

Today, in this video we’ll be covering Coinbase’s “Less Talk: More Bitcoin” ad campaign and their infamous stunt at the 2022 Super Bowl. While at first the ad might seem like just a simple QR code, in reality, tons of marketing psychology, consumer analysis, and heated controversy is behind it. So, get your pen and paper out and get ready to take some notes!

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