I asked MatPat how to grow on YouTube (40M+ Subscribers)
Jon Youshaei Jon Youshaei
451K subscribers
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 Published On Dec 13, 2021

MatPat has 40M+ subscribers and is one of today's smartest YouTubers after starting Film Theory, Game Theory, Food Theory and Style Theory channels. I had the opportunity to sit down with MatPat aka Matthew Patrick about creating YouTube's biggest channels, producing his highly researched videos, working alongside his wife and partner Stephanie Patrick, and more.

Join 4,200+ creators in my Discord helping each other grow:   / discord  

Subscribe for more videos ► https://bit.ly/YouTubeYoushaei

#MatPat #MatthewPatrick #GameTheory #GameTheorists #FilmTheorists #FoodTheorists #TheoristMedia #styletheory #stephpatrick #interview

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TIME STAMPS:

00:00 Intro
01:08 How To Start A YouTube Channel
04:06 How MatPat Uses His Voice In Videos
05:40 Why MatPat Waited For 3M Subs to Quit Job
07:24 How Game Theory Started
08:15 Finding Work Life Balance
09:20 MatPat’s Rare Strategy For Working With Creators
10:00 Programming Your YouTube Channel
12:09 Is MatPat The Edgiest Creator on YouTube?
13:00 How MatPat Makes His Theory Videos
15:05 How to Program Your Content
17:43 YouTube Thumbnail Tips
21:31 MatPat’s Thumbnail Creation Process
23:35 3 Tips for your Call to Action
24:34 Getting Your Audience to Click
25:36 The Decreasing Importance of Subscribers
26:00 Signs of a Healthy Channel
26:35 The Strongest Call to Action
28:33 How MatPat Launched Food Theory
32:05 Working with a Partner
33:28 Hiring Advice
35:15 Inside Look at MatPat’s Team
36:35 How Much Did MatPat Make Last Year?
37:40 Is MatPat The Next Host of Jeopardy?
39:20 Why Mat Would Be A Great Host
40:10 The Stigma Around YouTubers
41:35 Changing The Conversation For Creators
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PAST EPISODES:
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CREATOR TOOLS:
► Notion: https://bit.ly/3KwpLU0
OpusClip: https://bit.ly/3sNXpjQ(my favorite tool to organize & brainstorm new content ideas)
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GEAR: I've scoured Amazon to test the best gear to get cinema quality on a shoestring budget...

► Microphone: https://amzn.to/2ULckY7 (best deal ever)
► Lights: https://amzn.to/2YzwaGX (lasted me 3 years and counting!)
► Tripod: https://amzn.to/2YxiHQ1 (solid and sturdy)
► Camera: https://amzn.to/30HvSAD (great value for a 4K camera)
► Backdrop: https://amzn.to/3hrV7N9 (tons of great colors)
► Backdrop Mount: https://amzn.to/37uDurg
► More recommendations on my Amazon store: www.amazon.com/shop/youshaei

If you buy and have any questions on set up, feel free to comment or DM me.

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CREATED BY:

Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years.

DM @Youshaei on Instagram to say hey

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