Frank, a freelancer offering brand strategy and identity, shares his journey from working in TV production to starting his own branding business. He talks about the challenges of creating his own branding and the importance of showing up and creating content to attract clients.

He emphasises the value of networking with other creatives and collaborating on projects. Frank also talks about his experience of interviewing Rob Janoff, the designer of the Apple logo, and how it came about.

In this conversation, Frank explains his process for attracting and working with clients. He mentions the importance of genuinely wanting to help clients solve their problems through understanding their needs and goals. He also explains his approach to pricing and payment, as well as the importance of creating ONE concept that aligns with the client's brand strategy. Frank shares his experience of showing multiple options and the challenges that come from that approach. He also reflects on the evolution of his process and the lessons he has learned along the way.

More about Frank:
Instagram: @gdayfrank
Website: gdayfrank.com

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Takeaways
Creating content and showing up consistently across multiple platforms is essential for building a personal brand and attracting clients.
Networking with other creatives and collaborating on projects can lead to new opportunities and connections.
Cold outreach to potential clients may not be as effective as forming relationships with other professionals in complementary fields.
Building a personal brand takes time and perseverance and evolves over time.
Putting oneself out there and creating content can lead to unexpected opportunities and connections.

Having a conversation with potential clients is crucial to understanding their needs and goals.
Creating one concept that aligns with the client's brand strategy is more effective than showing multiple options.
Being transparent about pricing and payment terms helps set expectations and builds trust with clients.
The process of attracting and working with clients evolves over time and requires continuous learning and adaptation.
Trusting the process and believing that things will work out is key to long-term success.

Keywords
branding, personal brand, content creation, networking, collaboration, cold outreach, client attraction, client communication, pricing, payment, brand strategy, concept development, one option, process evolution

00:00 Intro
00:46 About Frank
03:00 Frank's Journey from TV Production to Branding
06:53 Why Pink?
09:06 Creating your own Branding
13:32 How Creating Content Affects Your Confidence
18:19 Interviewing Rob Janoff, the Apple Logo Designer
23:00 How Frank Finds his Clients
26:33 Tips for People Who Want to Create Content and Build a Personal Brand
32:32 Cold Outreach and What to do Once Someone Turns Into a Lead
33:43 Frank's Process for his Clients
38:12 Why You Show One Option
51:37 How Frank created his Process
52:42 Learnings from Past Projects
54:11 Why You Need to Follow the Process
56:32 Would You Do It Again?
57:56 3 Final Freelance Blueprint Questions
01:02:10 Outro