Universities dole out more than half of the revenue they collect from tuition in the form of discounts and financial aid in their efforts to attract students. The US average is 56 percent. If private a company discounted its products by more than half, it would probably go out of business. So why do colleges use this self-destructive business model that leaves many prospective students thinking college costs more than it does?

College Uncovered is a podcast about the business of higher education featuring GBH News' Kirk Carapezza and Jon Marcus of the Hechinger Report. It's created as an audio experience.

You can find out more about the businesses of college here: https://www.wgbh.org/podcasts/college...

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