The Untold Story of Danny Duncan: YouTube's $150M Bad Boy
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 Published On May 28, 2023

I interviewed Danny Duncan who is as one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks.

Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he’s started (From 16 Handles to Good Sport), how he’s been able to sell $150 million of merch, and why he's not exactly just the "bad boy" people think he is. We were also joined by his manager Stefan Toler who had a lot of amazing stories to share.

Thank you Fourthwall for sponsoring this video! See link here to get your $15 in free samples: https://bit.ly/43pHRQA

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Timestamps:
00:00 - 01:05 Meet Danny Duncan
01:06- 03:22 Danny's Motivation
03:26 - 05:55 Early Days on YouTube
05:56 - 08:46 First 10K Subscribers
08:47 - 10:12 Finding Winning Format
10:13 - 11:04 Win Dinner with Danny & Jon
11:05 - 13:30 Pranks That Pushed The Limit
13:31- 18:04 Being Homeless
18:05 - 21:18 Launching "Virginity Rocks" & Initial Backlash
23:25 - 26:49 Turning Jokes into Million Dollar Brands
26:50 - 28: 37 Initial Backlash
28:38 - 29:40 Cancel Culture
29:41 - 31:15 Bucket List & Creator Pressure
31:16 -32:03 Thank You Fourthwall!
32:04 - 33:09 Why Danny Doesn’t Look at the Analytics
33:10 - 35:23 Dealing With Copycats
35:24 - 40:24 Danny's Manager: Getting Into 2,000+ Retailers
40:25 - 43:19 Brand 1: 16 Handles FroYo
43:20 - 46:49 Brand 2: Good Sport
46:50 - 49:09 Brand 3: Ketnipz
49:10 - 50:15 Brand 4: Monday Market
50:16 - 52:09 Where Danny Would Invest $100,000
52:10 - 56:24 Danny’s YT Analytics
56:25 - 59:15 Danny’s Income Breakdown
59:16 - 1:02:02 The Future of Danny Duncan

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PAST EPISODES:
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CREATED BY:

Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years.

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