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In 2023, the most popular sports video game franchise in the world had to change its name. FIFA, as it was known, became EA FC.

What began simply as a negotiating position in a licensing dispute, turned into one of the costliest decisions in the history of football.

James Montague explains, illustrated by Craig Silcock.

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Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.

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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

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