Published On Mar 27, 2024
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Arushi and Chaman, once college friends turned life partners, ventured into entrepreneurship together, founding Dohful. Despite humble beginnings, with just 5 lakhs and kitchen equipment gathered with the support of friends, they've transformed into successful first-generation entrepreneurs. Their journey took an unexpected turn during the COVID-19 pandemic, pushing them to the brink of shutting down their business. However, adversity unveiled opportunities, leading to a remarkable 3x growth for Dohful during this challenging period.
Their success story isn't without hurdles. What sets them apart from other cookie brands, enabling their exponential growth? How did they navigate COVID-19 to not only survive but thrive? In this episode of Stories From Bharat, delve into the strategies behind scaling a food business and discover valuable insights on initiating and expanding your own venture.
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