Watch the full session : https://www.echio.co/video/kZhfWCt1dz...

The task is complete. You've finalized some fresh tracks and eagerly submitted them to your preferred labels. Yet, there's silence in response to your demos. What's gone amiss? Let's examine this scenario from the label's perspective: How do we, as A&R individuals, approach demos and engage with new music? And most importantly, how can you capture our attention? I'm Johannes Albert, the founder of "Frank Music," a label I established back in 2011. While I also delve into production and DJing, tonight, my focus will primarily be on the strategies for gaining initial recognition in the industry. Let's get your music out there!