As part of VEVO’s CERTIFIED series, will.i.am describes the making of “Scream & Shout,” which features Britney Spears. He breaks down each scene, and speaks about the overall tone he was looking for when conceptualizing it. He says it’s a “ strong, simple, minimalist, very effective video.”

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Music video by will.i.am performing #VEVOCertified, Pt. 6: Scream & Shout (will.i.am Commentary). (C) 2013 Interscope Records