We're back with a prime video.

📫 Subscribe to our newsletter: https://athleticinterest.substack.com/

⏱ Timestamps
00:00 The Fastest Selling Beverage of all time?
01:26 The Rise of Prime Hydration
03:05 Scarcity Marketing
05:00 Who Owns Prime?
06:47 How To Beat Red Bull and Gatorade

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

✅ Follow
Email list: https://athleticinterest.substack.com/
Instagram:   / athleticinterest  
Twitter:   / athleticintrst  

🍿 Watch more
Most popular: https://bit.ly/36ZZ3Qe
Latest video: https://bit.ly/2MpsDW6

#prime #redbull #gatorade