Do you work in Canadian politics, government, the public service or charitable and advocacy sector? Are you launching or e-launching a YouTube channel? This training video is for you. Join Alex Paterson, YouTube’s Civics Lead for Canada, where we cover everything you need to know about getting started on YouTube.

In this video, we cover:
0:00 Introduction
0:59: YouTube’s mission and scale
2:01: Responsibility at YouTube
2:35: What makes YouTube unique
3:30: Thinking like a creator
4:54: Getting started on YouTube
5:20: Finding your “Why”
6:17: Securing and branding your channel
8:18: Content planning
9:18: Hero, Hub, Help
12:04: Learn the formats
12:24: Creator collaborations
13:12: Content creation tips
14:06: Don’t forget great audio!
14:50: Create in bulk!
15:40: How long?
16:07: Content discovery
16:37: Titles and thumbnails
17:16: Links and end-cards
17:38: YouTube analytics
19:25: Traffic sources
20:08: Learn from audience data
20:32: Wrapping up

Learn more about YouTube’s Community Guidelines: https://www.youtube.com/intl/ALL_ca/h...