Don't forget... your menu is a sales tool whether you like it or not.

It's one of the first things that get's put into your guests hands that will tell them about your restaurant.

I always agree you should HAVE FUN with your menu. It should have personality of its own.

But it's important to stick to some basic yet powerful fundamentals that will help make your restaurant more appealing, provide more perceived value, and sell more high margin favorites.

I drop new actionable strategies every week here.

But I also drop strategies DAILY here:   / the_30_rule