What Exactly Happened With Byju's | Case Study
Shadab Alam Shadab Alam
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 Published On Jan 9, 2024

Byju's (stylised as BYJU'S) is an Indian multinational educational technology company, headquartered in Bangalore. It was founded in 2011 by Byju Raveendran and Divya Gokulnath,
In August 2015, the firm launched Byju's: The Learning App. In 2017, they launched Byju's Math App for kids and Byju's Parent Connect app. By 2018, it had 15 million users out of which 900,000 were paid users. In the same year, Byju's became India's first edtech unicorn. By 2019, 60% of Byju’s students were from non-metros and rural cities.

In November 2022, many employees of Byju's came out to speak against the company's unfair treatment. Reportedly, Byju's sacked over 5,000 employees. In April 2023, the Enforcement Directorate announced that it had conducted searches at Byju's offices under the Foreign Exchange Management Act and seized "incriminating" documents.

in this Episode we gonna talk what is the reason behind Byju's collapse,
and we will see byju's rise and fall history,
and what challenges byju's Facing recently,



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