Welcome back to The Outspoken Artist podcast, hosted by Jean Carlo!

In this captivating episode, we have the privilege of sitting down with Marietta Hardwick, a renowned photographic tradeshow director and coordinator. She's the driving force behind the success of brands like UAF Photo Labs and Aftershoot. Get ready to dive into the world of photography expos and the art of creating exceptional brand experiences at both domestic and international events.

📸 Behind the Scenes of Photography Expos: Marietta Hardwick unveils the secrets of what it takes to put on a stellar show for brands like UAF Photo Labs and Aftershoot. Discover the meticulous planning and execution that goes into wowing attendees at expos worldwide.

🌍 Navigating International Waters: Explore Marietta's experiences in coordinating expos on a global scale. Learn how to adapt to different cultures and markets while maintaining a brand's identity and message.

🤝 Collaborating with Top Brands: Marietta shares her insights into building strategic partnerships and collaborations with some of the industry's biggest players. Find out how these connections enhance the overall expo experience.

📷 The Art of Booth Design: Dive into the aesthetics and logistics of designing captivating expo booths. Marietta reveals the importance of creating visually appealing spaces that draw in visitors and leave a lasting impression.

💡 Expert Tips for Exhibitors: Whether you're a brand representative or a curious attendee, Marietta provides valuable tips for making the most out of your expo experience. Learn how to stand out in a crowded expo hall.

🚀 Career Insights: Marietta's journey from a photography enthusiast to a successful expo coordinator is filled with valuable lessons and anecdotes. Hear about her career path and the pivotal moments that shaped her.

🌐 Industry Trends: Get a glimpse of the latest trends and innovations in the world of photographic expos. Marietta discusses how technology and changing consumer behaviors are impacting the industry.

📸 Spotlight on Brands: Throughout the podcast, we highlight some remarkable brands that have made a significant impact on the photography expo scene. Discover the innovators and trendsetters that are shaping the industry's future.

Tune in for an enlightening conversation filled with industry expertise, insider insights, and the passion that drives Marietta Hardwick's career. Don't forget to like, share, and subscribe to The Outspoken Artist with your host, Jean Carlo, for more engaging episodes! 🎉

Join us as we explore the dynamic world of photography expos with Marietta Hardwick. 📸✨

@aftershootco
@geekoto


Gear I use:
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You can find the @FIFINE K688 Dynamic Cardioid Microphone in the following locations:
K688 (Fifine Website): https://fifinemicrophone.com/?aff=1799
K688 (Amazon): https://amzn.to/46IGJJp
Boom Arm I use which is low profile: https://amzn.to/4683Qgo

Camera:
Sony ZV-E10: https://amzn.to/466E4ZN

Audio:
FIFINE Dynamic Microphone, XLR/USB Podcast Recording PC Microphone: https://amzn.to/46UJo2u
MAONO 50MM Drivers Studio Headphones AU-MH601 Over Ear Stereo Monitor Closed Back Headphones: https://amzn.to/3SbgMhw

Lighting:
GVM 80W Video Light:
- Vendor: https://collabs.shop/nptrod
- Amazon: https://amzn.to/3ruijEs

ULANZI Parabolic Softbox Quick Release:
- Amazon: https://amzn.to/3EShAzT

GVM Tube Lights (Background Color Accents)
- Vendor: https://collabs.shop/bvlosc

These are affiliate links and if you make a purchase, I will receive a portion which supports this channel and podcast.
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Timecodes
0:00 - Intro
5:00 - The Start of the Photographic Journey for Marietta Hardwick
6:20 - UAF Photo Labs Experience
7:30 - The Start of the Tradeshows & Expos
10:33 - The Unseen work behind booths at Tradeshows & Expos
14:55 - What is Aftershoot?
21:18 - Tips on starting out in the Tradeshow & Expo world
23:08 - Unwritten Rules within Expos
25:00 - The Future of Portrait Masters & WPPI
27:30 - Prepare a budget for the Photography Expos
28:38 - International Tradeshows and Expos in Central & South America
34:03 - Mexico winning the Photographic World Cup
38:59 - Advice for someone new going to a photography expo
41:00 - Friendship with Ric Lewis and Kayla Douglas
45:58 - Where to Find Marietta Hardwick

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