As part of VEVO’s CERTIFIED series, will.i.am describes his creative approach to making music videos, from the first one he made with the Black Eyed Peas (“Head Bobs”) to “Scream & Shout” with Britney Spears.

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Music video by will.i.am performing #VEVOCertified, Pt. 2: will.i.am On Making Music Videos. (C) 2013 Interscope Records