How do you talk about design work? How do you develop your design vocabulary? If the work is good, shouldn't it speak for itself? How can you use words to fill the mental gaps of imagination.

“Paint the picture for your client , make them feel the boat rock, make them smell the saltiness in the breeze, make them visualize the structure. Prepare them for a meal so that when they open their eyes they are ready to eat.”

Ever have trouble pitching your idea to the client and want to improve? You are not the only one. Chris and Ben each have to sell their idea in Pitch This!

These are style frames for 450 Alaskan in Seattle. It's a new real estate development in historic Pioneer Square.

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0:10 What is Pitch This?
1:15 The work does not speak for itself - use the power of language/terminology to articulate your thinking and to paint in the gaps in imagination.
4:42 What was your reaction to that presentation/pitch?
7:16 Use a more straightforward approach to communicate what really matters to the client/audience
8:12 What do you mean when you say visual vocabulary?
10:38 Include descriptions of texture and the other senses in your presentation.
11:05 Be deliberate and intentional about what you include in your stylescapes.

More on Stylescapes here:
   • How To Design Brand Identity Stylescapes  

Translating Stylescapes into design:
   • How to Translate Stylescape Ideas Int...  

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Erica Pead
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din, Helvetica
Futur theme song— Adam Sanborne

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