Blond founder James Melia explains how the Blond Laboratory exhibition at Milan design week drew attention to the overlooked processes of industrial design in this video produced by Dezeen for the strategic design agency.

The Blond Laboratory exhibition tasked designers with creating designs in response to a collection of found everyday objects curated by the Blond team.

The final designs were exhibited alongside the objects that inspired them in a historic carpentry warehouse in Milan's Brera district. Objects and media that illustrated the design process were also on display.

According to Melia, the exhibition was created to illuminate the process of industrial design and encourage designers to find inspiration in the physical rather than digital realm.

"Often in exhibitions you see lots of final polished objects" said Melia in the exclusive video interview, which was shot by Dezeen in Milan.

"Very rarely the process of creating these objects is celebrated," he continued. "In essence, Blond Laboratory is a celebration of process."

Read more on Dezeen: https://www.dezeen.com/?p=2063857

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