India’s general election begins on Friday this week. Most predictions suggest Prime Minister Narendra Modi will win another resounding victory – his third consecutive mandate.

While Mr. Modi is a controversial figure, he has amassed a huge following of supporters, almost unparalleled in contemporary India. From the Uttar Pradesh state which is a stronghold of Mr. Modi’s BJP party, the BBC’s South Asia Correspondent Yogita Limaye reports on why the prime minister is such a popular leader.

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