I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years. See written piece in Forbes and studio tour below. Thank you Lickd for sponsoring: get your first 14 days of Lickd stock music for free and save on your first mainstream track here: https://go.lickd.co/JonYoushaeiv4

Also thanks to Beacons for sponsoring: check out https://beacons.ai/i/lp/domain to claim your custom .bio domain today.

Lastly, thanks to Storyblocks for sponsoring: download unlimited stock media at one set price with Storyblocks: https://storyblocks.com/jonyoushaei

In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).

Shoutout to Ricardo Ramirez, Alessandro Bordoni, Samuel Flores and the Richy Films team for helping film this episode. Check them out here: https://richyfilms.com/

00:00 - 01:51 — The Untold Story of Smosh
1:51 - 10:24 — Why Smosh Sold Its Channel...And What They Got
10:24 - 18:37 — Growing A Creator Business
18:37 - 28:00 — Creative Frustration & Breakthrough
28:00 - 35:47 — Why Anthony Left Smosh...But Ian Stayed
35:47 - 39:40 — Rules for Working With Best Friends
39:40 - 48:53 — Anthony's Solo Creator Career
48:53 - 52:33 — Ian Re-defines Smosh
52:33 - 56:35 — How Smosh Nearly Ended
56:35 - 1:05:55 — Finding Smosh A New Home
1:05:55 - 1:08:34 — Ian & Anthony's Secret Meetings
1:08:34 - 1:22:09 — Buying Back Smosh
1:22:09 - 1:32:38 — How Big Is Smosh Today?
1:32:38 - 1:41:34 — Economics Of Smosh & Memberships
1:41:34 - 1:45:11 — Creating Sustainable Content
1:45:11 - 1:49:56 — Smosh’s Production Process
1:49:56 - 1:55:35 — Sketch Writing Process
1:55:35 - 2:02:19 — Adapting To The Algorithm
2:02:19 - 2:10:38 — What’s Next For Smosh?

#Smosh #AnthonyPadilla #IanHecox #SmoshStudio #rhettandlink #smoshinterview #mrbeast #mkbhd #youtubestudio #smoshpit #smoshgames #boxman #foodbattle #rhettandlink

Subscribe for more videos ► https://bit.ly/YouTubeYoushaei

--------
PAST EPISODES:
► Inside Smosh's Epic New Studio:    • Inside Smosh's Epic New Studio (with ...  
► Why YouTube's Biggest Star Quit (Liza Koshy interview)    • Why YouTube's Biggest Star Quit (Liza...  
► 24 Hours with Danny Duncan (The $150M YouTuber Building A City):    • 24 Hours with Danny Duncan (The $150M...  
► The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview):    • The Untold Story of Danny Duncan: You...  
► ex-YouTube Employee Exposes How To Grow On YouTube:    • Ex-YouTube Employee Exposes How To Gr...  
► Peter McKinnon Interview:    • Jake Paul Breaks Down His Career, fro...  
► How Zach King Built His $500M Empire:    • How Zach King Built His $500M Empire ...  

--------
CREATOR TOOLS:
► OpusClip: https://bit.ly/3sNXpjQ
► Notion: https://bit.ly/3KwpLU0
--------
GEAR:
► See my gear list on my Amazon store: www.amazon.com/shop/youshaei
If you buy and have any questions on set up, feel free to comment or DM me.

--------
ABOUT JON:

One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.

Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.