Why YouTube's Biggest Star Quit (Liza Koshy interview)
Jon Youshaei Jon Youshaei
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 Published On Jun 30, 2023

Before there was MrBeast there was Liza Koshy. She was one of the fastest growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. But then she stopped uploading. So what happened to Liza Koshy? That's what we cover in this interview and more.

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I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying her skills as a host, actress, and director. Who knows, we may just see Liza on Saturday Night Live soon enough.

Thank you to David Hausen and Surreel Films for filming this shoot. Check them out here: www.Surreel.com

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00:00 - 0:34 What happened to Liza Koshy?
00:35 - 05:34 Liza's Creative Process
05:35 - 09:30 Becoming a "Single-Person Studio"
09:31 - 13:54 Filming Process: Liza vs Vogue
13:55 - 17:10 Liza's unique approach to hosting Met Gala
17:11 - 20:48 Taking up more space
20:48 - 21:47 Thank You flavrs
21:48 - 24:00 Who's ignoring Liza Koshy?
24:01 - 28:45 What people didn't see
28:46 - 31:20 Creating in groups vs solo
31:21 - 35:20 What can YouTubers learn from Hollywood? Vice versa?
34:00 - 36:00 "I've said no to large sums"
36:01 - 37:44 How big is your team?
37:45 - 38: 33 Thank You Creative Juice
38:34 - 41:01 Liza's Vocal Impressions
41:02 - 48:08 Liza's Big Goal...and Obama's advice

#lizakoshy #lizaondemand #willsmith #daviddobrik #vlogsquad #saturdaynightlive #snl #LizaKoshyToo #MetGala #Vogue #Vogue73Questions #73Questions #youtube #creator #vine #lilysingh #emmachamberlain #transformers #youtubeoriginals #helga #jet #issarae #quintabrunson #creatoreconomy

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ABOUT JON:

One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.

Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.

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